That was the tagline for a brand we launched about 10 years ago. VAS was the name and Frank Shamrock Inc rolled the new lifestyle brand out in Australia with a national appearance and teaching tour hosted by Frank Shamrock.
Hitting every major city down under, Frank Shamrock appeared on national media in support of the emerging sport of mixed martial arts to a nation shocked by the apparent violence. Armed with multiple world titles and a rags to riches story, the former youth offender turned sports broadcaster charmed the country on talk shows and the primetime news.
After a two week tour of Australia, VAS was in Footlockers nationwide.
When asked about the tour Frank beams a smile saying, “I met some of the best people on this earth, drank a ton of beer and pushed this brand to the next level. I would call the VAS AU Tour a massive success!”